The Perfect Body Campaign Advertisement - 1214 Words

â€Å"The Perfect Body Campaign† This image entitled â€Å"The perfect Body Campaign: Advertisement 1† portrays pale bodies juxtaposed against an achromatic backdrop, each either slyly looking away or smiling coquettishly at the camera. Thick, sizable lettering fills the center of the image audaciously proclaiming that these women have â€Å"The Perfect Body†. Each woman wears a matching bra and pantie. Their bodies are svelte with at least one of their feet angled into a pointed position as if they are dancing their way into the viewers’ bedrooms. A darker figure occupies the center of the image. Her skin is is just a few shades darker than those standing next to her, and her darkness is not palpable until the image is given a second glance, in part because the white bodies surrounding her act as a band-aid for her blackness. The very lighting of the image haunts the darker woman by painting her pores a shade lighter than they actually appear. If the viewer looks closely at the model’s left arm in comparison to their stomach, the stark contrast between the nearly white elbow and tan stomach becomes apparent. The contrast is hidden by the woman on her left shoulder and the positioning of the arm next to lighter panties. Again light and whiteness conceal the true nature of the middle model s skin. When looking at this text the racial quality is not immediately apparent. Yet there is still this undeniable air of whiteness to the image. From the European body structure to the lack ofShow MoreRelatedThe Negatives Of Fitness Advertising995 Words   |  4 PagesAlthough these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. 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